Huron, Perth, Waterloo and Wellington Tourism Region to Receive More Than $780,000 in Tourism Support

Published on June 25, 2020

June 25, 2020

CAMBRIDGE – Today, Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries, along with Amy Fee, MPP for Kitchener South-Hespeler, Mike Harris, MPP for Kitchener-Conestoga, and Belinda Karahalios, MPP for Cambridge, announced up to $783,000 in support for tourism in Huron, Perth, Waterloo and Wellington counties.

“The funding is part of an effort by the provincial and federal governments to encourage homegrown tourism and talent,” said Minister MacLeod. “As our government moves forward with the reopening the province, we are proud to invest $13 million through Destination Ontario to support local marketing initiatives that will help to set communities across the province and the tourism industry on a path to recovery.”

Funding to deliver locally driven marketing programs is made possible through a partnership between Destination Ontario and Destination Canada designed to incentivize Ontarians to explore their local communities. The local regional tourism organization will receive up to $350,000 to provide a much-needed boost to small businesses. Festival and Events Ontario will receive $100,000 to undertake additional marketing efforts.

“The impact of the COVID-19 outbreak has been devastating for our region’s many business owners, workers, and families, and that's why we are doing everything we can to help people through this difficult period,” said Fee. “These partnerships and investments will encourage the people of Cambridge, Kitchener, Waterloo and the rest of the region to rediscover our wonderful community and help our tourism partners, artists and entrepreneurs play a critical role in Ontario’s economic recovery.”

The government is also investing $333,000 to support five festivals and events in Cambridge and Kitchener-Waterloo area through the Celebrate Ontario program. “Today marks an important step for the people of Kitchener-Conestoga as we look to reinspire confidence that visitors can safely explore our region,” said Harris. “While we need to start with a local focus, soon we hope to be welcoming visitors from across the province, and this funding will help encourage Ontarians to explore Waterloo Region.”

“I know that today’s announcement of up to $350,000 for our Regional Tourism Organization to fund tourism marketing efforts locally is welcome news,” said Karahalios. “Businesses in Cambridge, North Dumfries and right across the region have felt the impact of COVID-19, and we are happy to offer this assistance to boost our tourism sector through this period of recovery.”

The province has also announced the launch of Ontario Live — a new virtual hub designed to promote and support businesses in the tourism, sport, and creative sectors. The new virtual hub reconnects Ontario artists, tourism operators, attractions and businesses with online audiences from across the province and around the world. Cambridge and Kitchener-Waterloo’s artists, operators, attractions and businesses are encouraged to register now on www.Ontario.Live for the opportunity to connect with online audiences.

The Ontario government will continue to work with the tourism and arts sectors to ensure that as the province gradually reopens, Ontario will be in the best position to welcome the world back to the province.

Additional Resources

Ontario Live